Albury Wodonga Tourism Update | MAY

National Visitor Data Report - January 2016 to December 2016 Albury Wodonga Overview
Visitors spent over 1.6 million nights in the region which was down by 2.4 per cent on year end December 2015, however domestic overnight visitors to Albury Wodonga increased by 1.5 per cent to 672,000 in the same period. In the same period visitors spent on average $127 per night, resulting in an estimated total spend of $198 million.

Albury Wodonga received over 848,000 domestic daytrip visitors, down by 11.6 per cent on year end December 2015. It is interesting to note that Albury Wodonga captured 32.0 per cent of all day trips to the Murray Region. In the same period day visitors spent an average of $135, resulting in an estimated total spend of $114 million.

Albury Wodonga received 21,300 international overnight visitors – up by 34.7 per cent on year end December 2015, the share of visitors was also up 5.1 per cent. Expenditure in Albury Wodonga by international overnight visitors is considered statistically unreliable for the year end December 2016.

Murray Region Overview
In the same report figures released by Tourism Research Australia indicated at year end December 2016, the whole Murray Region showed a slight increase of 0.9 per cent in domestic overnight visitor nights (7.3 million). Day-trippers to the Murray Region showed an increase of 1.6 per cent the same period with nearly 2.6 million visitors being recorded.

International visitation continued to rise; the region recorded 63,600 visitors from overseas travelled to the Murray region – an increase of 13.9 per cent on the year ending June 2015. International visitors stayed almost 1.3 million nights (down by 9.1 per cent) injecting an estimated $55 million into the regional economy, averaging $41 per person per night.

For the full report and comparisons against other destinations in the Murray Region, visit the Murray Regions Quarterly Update: Year ended December 2016 on the Strategies and Research page.
Murray Regional Tourism (MRT) MRT Corporate Website
The development of a new Murray Regional Tourism Corporate Website has commenced. This site will become the major information and two way communication source for all stakeholders and the tourism industry.

The site will be industry focused which will enable MRT to keep the local industry abreast of strategies, activities, research, training and development in a much more streamlined way and improve regional collaboration and knowledge. Further information will be provided to stakeholders when the website is live and available to access.

Online Marketing Webinar Series
With the end of financial year fast approaching, now is a great time to invest in your on-line marketing skills. During May and June, Despina Karatzias from Institute of Excellence is running a series of 3 new one hour webinars for Murray tourism businesses. At only $35 per webinar, it's time and money well spent! The following subjects will be covered in the series:
  • Online reputation management and making the most of Trip Advisor - Thursday 18th May 1-2pm. This session covers the true essence of customer service in 2017 as Despina delves into on-line reputation management and making the most of Trip Advisor. Click here to register and find out more!
  • Content Marketing 101 - Thursday 25th May 1-2pm. This session looks at the importance of content marketing to inspire, connect, educate and entertain the ideal customer you want to attract into your business. Click here to register and find out more!
  • Online Bookability - Thursday 15th June 1-2pm. Gain a comprehensive understanding of online bookings and how you can achieve online bookability for your business. Click here to register and find out more!
Don't worry if you can't log in at the specified time - you'll receive a link to the recording so you can watch it at a time that suits you.

2016 Industry Survey results
The third annual MRT Industry Survey was conducted in December 2016. Participation in the survey increased to 260 respondents. Key findings were distributed by MRT to industry in a summary report.